تاثير التسويق الالكتروني على جودة الخدمات السياحية

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dc.contributor.authorسعاد بن طلة
dc.date.accessioned2024-11-10T09:45:33Z
dc.date.available2024-11-10T09:45:33Z
dc.date.issued2024
dc.description.abstractٌٝ ٘ Abstract : Our study aimed to highlight the impact of electronic marketing on the type and quality of tourism service, which has become a necessity for displaying institutions’ services and facilitating their access to customers. To address this study, we used a questionnaire as a study tool, which was distributed electronically to the managers of a group of tourism agencies in the state of M’sila. The most important findings of the study: The quality of tourism services in the tourist agencies under study is characterized by a very high level; the presence of a positive impact of electronic marketing on the quality of tourism services in the tourist agencies under study; the presence of a positive impact of the dimensions of electronic marketing (E- service, E- promotion, E- pricing and E- distribution). ) on the quality of tourism services in the tourism agencies under study, but after E- promotion, it affects a greater percentage, estimated at 54%. As for the most important suggestions: Tourism agencies should invest in continuous training programs for their employees on the latest electronic marketing techniques and tools
dc.identifier.urihttps://dspace.univ-msila.dz/handle/123456789/44893
dc.publisherجامعة المسيلة
dc.subjectE-marketing
dc.subjectE-service
dc.subjectE-promotion
dc.subjectE-pricing
dc.subjectE- distribution
dc.subjectTourism service quality
dc.titleتاثير التسويق الالكتروني على جودة الخدمات السياحية
dc.typeThesis

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مذكرة ماستر التسويق الالكتروني للطالبة سعاد بن طلة اشراف ا. د.سامية خرخاش النهائية - Samia KHARKHACHE.pdf
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