تاثير التسويق الالكتروني على جودة الخدمات السياحية
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Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
جامعة المسيلة
Abstract
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Abstract :
Our study aimed to highlight the impact of electronic marketing on the type
and quality of tourism service, which has become a necessity for displaying
institutions’ services and facilitating their access to customers. To address this study,
we used a questionnaire as a study tool, which was distributed electronically to the
managers of a group of tourism agencies in the state of M’sila.
The most important findings of the study: The quality of tourism services in the
tourist agencies under study is characterized by a very high level; the presence of a
positive impact of electronic marketing on the quality of tourism services in the
tourist agencies under study; the presence of a positive impact of the dimensions of
electronic marketing (E- service, E- promotion, E- pricing and E- distribution). ) on
the quality of tourism services in the tourism agencies under study, but after E-
promotion, it affects a greater percentage, estimated at 54%.
As for the most important suggestions: Tourism agencies should invest in
continuous training programs for their employees on the latest electronic marketing
techniques and tools
Description
Keywords
E-marketing, E-service, E-promotion, E-pricing, E- distribution, Tourism service quality