إدارة العلاقات مع الزبائن في ظل الإقتصاد الرقمي " الإقتصاد المبني على المعرفة "
| dc.contributor.author | واضح, فواز | |
| dc.contributor.author | رياض, عيشوش | |
| dc.date.accessioned | 2018-05-14T09:53:37Z | |
| dc.date.available | 2018-05-14T09:53:37Z | |
| dc.date.issued | 2017 | |
| dc.description.abstract | The term knowledge can be regarded as a key word of the future, over the last few decades; many business organizations have found themselves in a context characterized by the spread of the knowledge economy. In this economy, customer knowledge has become a valuable asset for organizations. Managing customer knowledge is no longer something that only leading-edge companies use to gain sustainable competitive advantage. This research aims to shed light on Customer Knowledge Management(CKM) as a new marketing approach in the light of the knowledge economy, in order to establish a profitable and longer relationship with customers. | en_US |
| dc.identifier.issn | 2543-3644 | |
| dc.identifier.uri | http://dspace.univ-msila.dz:8080//xmlui/handle/123456789/4281 | |
| dc.publisher | Université de M'sila | en_US |
| dc.subject | اقتصاد المعرفة ، المناهج التسويقية الحديثة ، إدارة معرفة الزبون ( knowledge economy, New Marketing Paradigm, customer knowledge management ) | en_US |
| dc.title | إدارة العلاقات مع الزبائن في ظل الإقتصاد الرقمي " الإقتصاد المبني على المعرفة " | en_US |
| dc.type | Article | en_US |