إدارة العلاقات مع الزبائن في ظل الإقتصاد الرقمي " الإقتصاد المبني على المعرفة "
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Date
2017
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Publisher
Université de M'sila
Abstract
The term knowledge can be regarded as a key word of the future, over the last few decades; many business organizations have found themselves in a context characterized by the spread of the knowledge economy. In this economy, customer knowledge has become a valuable asset for organizations. Managing customer knowledge is no longer something that only leading-edge companies use to gain sustainable competitive advantage. This research aims to shed light on Customer Knowledge Management(CKM) as a new marketing approach in the light of the knowledge economy, in order to establish a profitable and longer relationship with customers.
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Keywords
اقتصاد المعرفة ، المناهج التسويقية الحديثة ، إدارة معرفة الزبون ( knowledge economy, New Marketing Paradigm, customer knowledge management )