العدد _04

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إدارة العلاقات مع الزبائن في ظل الإقتصاد الرقمي " الإقتصاد المبني على المعرفة "
(Université de M'sila, 2017) واضح, فواز; رياض, عيشوش
The term knowledge can be regarded as a key word of the future, over the last few decades; many business organizations have found themselves in a context characterized by the spread of the knowledge economy. In this economy, customer knowledge has become a valuable asset for organizations. Managing customer knowledge is no longer something that only leading-edge companies use to gain sustainable competitive advantage. This research aims to shed light on Customer Knowledge Management(CKM) as a new marketing approach in the light of the knowledge economy, in order to establish a profitable and longer relationship with customers.