Impact of Visual and Auditory Marketing On Buying Decision - A Sample Study of Costumers In Fashion Retail Stores In Chambery City

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dc.contributor.authorHadjer Benzaoui
dc.contributor.authorHocine Elamine Cheriet
dc.date.accessioned2023-01-26T09:58:13Z
dc.date.available2023-01-26T09:58:13Z
dc.date.issued2023
dc.description.abstractSensory marketing is a technique using to appeal consumers over a variety of tactics to effect at senses and thus customer's behavior and emotions. In this paper, we will try to address most of the theoretic conceptions allied to sensory marketing Focusing on visual and audio marketing. One of the most essential findings, we have achieved through the applied study there is a positive impact of sight and hearing on buying decisionen_US
dc.identifier.urihttp://dspace.univ-msila.dz:8080//xmlui/handle/123456789/35301
dc.publisherUniversité de M'silaen_US
dc.subjectsensory marketing; five senses; consumer behavior; buying decision; sensory perceptionen_US
dc.titleImpact of Visual and Auditory Marketing On Buying Decision - A Sample Study of Costumers In Fashion Retail Stores In Chambery Cityen_US
dc.typeArticleen_US

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