Impact of Visual and Auditory Marketing On Buying Decision - A Sample Study of Costumers In Fashion Retail Stores In Chambery City
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Date
2023
Journal Title
Journal ISSN
Volume Title
Publisher
Université de M'sila
Abstract
Sensory marketing is a technique using to appeal consumers over a variety of tactics to effect at senses and thus customer's behavior and emotions.
In this paper, we will try to address most of the theoretic conceptions allied to sensory marketing Focusing on visual and audio marketing. One of the most essential findings, we have achieved through the applied study there is a positive impact of sight and hearing on buying decision
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Keywords
sensory marketing; five senses; consumer behavior; buying decision; sensory perception