The role of banking service quality in achieving customers’ satisfaction: Evidence from the banks located in Algeria
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Date
2019-06
Journal Title
Journal ISSN
Volume Title
Publisher
Université de M'sila
Abstract
This study aims to investigate the role of banking service quality on the satisfaction of costumers. Therefore, as we know the customer is the most important and dynamic element in the banks. We examine three dimensions of banking service quality, namely responsiveness, empathy and assurance. We test our hypotheses based on a questionnaire replied by 119 customers of 5 banks located in Algeria. We found that tierce responsiveness, empathy and safety exert a positive effect on the satisfaction of customers. Our results have implications on the literature of service quality.
Description
Keywords
Service Quality Banking, Responsiveness, Empathy, Assurance, Customer Satisfaction.