The Role of Strategic Alliances in Entering New Markets and Expanding Global Reach A Case Study on SAIDAL and SNVI Companies
Loading...
Date
2024-07-22
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
The aim of this study was to shed light on the vital role that strategic
alliances play in the expansion and global proliferation of companies and
organizations in today's business world. In order to understand the role of
alliance strategy in global expansion, two Algerian industrial companies were
selected: SAIDAL Pharmaceutical Group and the National Company for
Industrial Vehicles (SNVI). A descriptive approach was used in this study.
The study concluded that both companies face increasing challenges
related to competitiveness, innovation, and expansion into new markets. In order
to achieve a competitive advantage and create added value, they resorted to
establishing strategic alliances with numerous global institutions and companies.
This helped the companies, especially SAIDAL Pharmaceutical Group,
penetrate new markets, making them leading industrial companies nationally
Description
Keywords
Strategic Alliances, Expansion, Global Reach, SAIDAL, National Company for Industrial Vehicles (SNVI)
Citation
جامعة المسيلة