تاثير عناصر المزيج التسويقي الموسع ps3 على قرار شراء الخدمة الصحية
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Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
جامعة المسيلة
Abstract
mmary
The objective of this study was to understand the influence of the extended
marketing mix elements on the purchasing decision of healthcare service
beneficiaries. Conducted at Al-Qala Clinic in M'sila, the study's sample
consisted of 62 participants. To fulfill the study's goals, address its inquiries, and
examine its hypotheses, a descriptive research approach was employed. The
questionnaire was the primary data collection tool.
Key outcomes of the research include:
The primary hypothesis testing (multiple linear regression analysis)
demonstrated a significant and statistically notable relationship between
the independent variable (extended service marketing mix) and the
dependent variable (purchasing decision of healthcare services at the
clinic under examination).
Sub-hypotheses testing (simple linear regression analysis) indicated
significant and statistically relevant impacts of various dimensions of the
extended service marketing mix (people, physical evidence, and
processes) on the purchasing decision of healthcare services at the studied
clinic.