مقومات المدن الجزائرية لتطبيق تسويق المدينة: نحو تنمية مقاصد سياحية ناجحة (التحديات والفرص)
| dc.contributor.author | مقري, زكية | |
| dc.date.accessioned | 2018-10-25T14:55:18Z | |
| dc.date.available | 2018-10-25T14:55:18Z | |
| dc.date.issued | 2013 | |
| dc.description.abstract | The present paper aims to shed light on one of the most modern marketing patterns, the territorial marketing especially cities marketing, which integrates the contents of governance and sustainable development concepts. It also aims to provide an integrated approach of managing the Algerian cities. In its practical aspect, the research works on the identification and definition of Algerian city Attractiveness through valuing the city territorial attractiveness (economic, natural and cultural) based on a strategic and promotional marketing Scheme. The study results show that the Algerian cities in general are experiencing a weak in many areas, but in the same time they possess the components to be in the ranks of the global cities, thus they need to concretize the will of the official authorities and support the stakeholders in implementing the director project of the city laying out. | en_US |
| dc.identifier.issn | 1112-8984 | |
| dc.identifier.uri | http://dspace.univ-msila.dz:8080//xmlui/handle/123456789/6246 | |
| dc.publisher | Université de M'sila | en_US |
| dc.subject | elements of the cities, city marketing, tourism development | en_US |
| dc.title | مقومات المدن الجزائرية لتطبيق تسويق المدينة: نحو تنمية مقاصد سياحية ناجحة (التحديات والفرص) | en_US |
| dc.type | Article | en_US |