مقومات المدن الجزائرية لتطبيق تسويق المدينة: نحو تنمية مقاصد سياحية ناجحة (التحديات والفرص)
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Date
2013
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Publisher
Université de M'sila
Abstract
The present paper aims to shed light on one of the
most modern marketing patterns, the territorial
marketing especially cities marketing, which
integrates the contents of governance and sustainable
development concepts. It also aims to provide an
integrated approach of managing the Algerian cities.
In its practical aspect, the research works on the
identification and definition of Algerian city
Attractiveness through valuing the city territorial
attractiveness (economic, natural and cultural) based
on a strategic and promotional marketing Scheme.
The study results show that the Algerian cities in
general are experiencing a weak in many areas, but
in the same time they possess the components to be
in the ranks of the global cities, thus they need to
concretize the will of the official authorities and
support the stakeholders in implementing the
director project of the city laying out.
Description
Keywords
elements of the cities, city marketing, tourism development