مساهمة إدارة العلاقة مع الزبائن ( CRM) في تعزيز قيمة المؤسسة ( EV) - دراسة حالة مؤسسة HILTI
| dc.contributor.author | محلب, فايزة | |
| dc.contributor.author | عقون, سمية | |
| dc.date.accessioned | 2018-10-11T07:44:23Z | |
| dc.date.available | 2018-10-11T07:44:23Z | |
| dc.date.issued | 2017-08 | |
| dc.description.abstract | In this paper, we aim to highlight the contribution of Customer Relationship Management (CRM) in enhancing the value of the organization , through the study of HILTI.We aim to clarify some concepts such as Enterprise value, value creation, CRM.And how it is applied in HILTI company. In addition ; to highlighting the role of CRM in the differentiation of HILTI and thus enhance its value. Through this study, we found that HILTI implements customer relationship management (CRM) steps in its dealings with clients.And it employs them to promote value. Therefore, the activities and processes of customer relationship management must be applied in the proper scientific manner, because the Enterprise value is achieved by paying attention to the value of its customers. | en_US |
| dc.identifier.issn | 2543-3709 | |
| dc.identifier.uri | http://dspace.univ-msila.dz:8080//xmlui/handle/123456789/5833 | |
| dc.publisher | Université de M'sila | en_US |
| dc.subject | Customer Relationship Management(CRM), Enterprise Value(EV), HILTI company. | en_US |
| dc.title | مساهمة إدارة العلاقة مع الزبائن ( CRM) في تعزيز قيمة المؤسسة ( EV) - دراسة حالة مؤسسة HILTI | en_US |
| dc.type | Article | en_US |