E-marketing For Banking Services In Algeria And Their Relationship With Customer Satisfaction - An Applied Study On A Sample Of Banks -
| dc.contributor.author | Bendjima, Omar | |
| dc.contributor.author | Benlakhdar Mohamed, Larbi | |
| dc.date.accessioned | 2020-11-19T08:28:51Z | |
| dc.date.available | 2020-11-19T08:28:51Z | |
| dc.date.issued | 2020-11 | |
| dc.description.abstract | This study is intended to investigatethe reality of e-marketing services for the banking and the challenges faced in Algeria. The research also links this issue with customer’s satisfaction. A survey was administered to (70)customers when the analysis was performed using the statistical analysis program Spss . The most important conclusion reached was the necessity of re-engineering the managerial work in the banks under study and training the bank employees in Algeria and abroad. | en_US |
| dc.identifier.uri | http://dspace.univ-msila.dz:8080//xmlui/handle/123456789/20707 | |
| dc.publisher | Université de M'sila | en_US |
| dc.subject | e-marketing; Banking services; Customer satisfaction. | en_US |
| dc.title | E-marketing For Banking Services In Algeria And Their Relationship With Customer Satisfaction - An Applied Study On A Sample Of Banks - | en_US |
| dc.type | Article | en_US |
Files
Original bundle
1 - 1 of 1
Loading...
- Name:
- E-marketing for banking services in Algeria and Their Relationship with Customer Satisfaction - An Applied Study on a Sample of Banks -.pdf
- Size:
- 660.14 KB
- Format:
- Adobe Portable Document Format
- Description:
License bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- license.txt
- Size:
- 1.71 KB
- Format:
- Item-specific license agreed upon to submission
- Description: