E-marketing For Banking Services In Algeria And Their Relationship With Customer Satisfaction - An Applied Study On A Sample Of Banks -
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Date
2020-11
Journal Title
Journal ISSN
Volume Title
Publisher
Université de M'sila
Abstract
This study is intended to investigatethe reality of e-marketing services for the banking and the challenges faced in Algeria. The research also links this issue with customer’s satisfaction. A survey was administered to (70)customers when the analysis was performed using the statistical analysis program Spss . The most important conclusion reached was the necessity of re-engineering the managerial work in the banks under study and training the bank employees in Algeria and abroad.
Description
Keywords
e-marketing; Banking services; Customer satisfaction.