Algerian SMEs International Challenges: How Can Export Marketing Open New Perspectives?
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Date
2019
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Publisher
Ecole Supérieure de Management Tlemcen (ESMT)
Abstract
No one can deny that Algeria is a country that possesses significant economic potential and an advantageous strategic geographical position. More and more small and medium-sized Algerian companies are seeking to conquer foreign markets in order to increase and improve their turnover and their international visibility. However, the strategy adopted for their expansion into foreign markets is now facing major challenges, particularly with regard to Export Marketing. For this, the present intervention aims essentially to identify and analyze the challenges of Export Marketing for Algerian SMEs and to propose adequate means to deal with them.
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Keywords
Internationalization; Export marketing; Small and medium-sized exporters; Algeria.