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القوى البيعية في المؤسسة الاقتصادية-الأهمية والأهداف
(Université de M'sila, 2011) بوكثير, جبار
The new changes that have become prevailing among economic institutions, are compelled to find necessary resorts to achieve its aims. One of these resorts is power of sale, which is characterized with unique nature that allows it to be efficient. Power of sale is characterised by a group of vendors who are selected very carefully formed and then trained to achieve a number of objectives. Those objectives are regarded by the economic institution to be necessary and difficult to reach, and foremost, those relating to the sale of products for enterprise as well as to maintain market share and attract new customers, through direct contact with the final consumer.