القوى البيعية في المؤسسة الاقتصادية-الأهمية والأهداف
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Date
2011
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Université de M'sila
Abstract
The new changes that have become
prevailing among economic institutions, are
compelled to find necessary resorts to
achieve its aims. One of these resorts is
power of sale, which is characterized with
unique nature that allows it to be efficient.
Power of sale is characterised by a group
of vendors who are selected very carefully
formed and then trained to achieve a number
of objectives. Those objectives are regarded
by the economic institution to be
necessary and difficult to reach, and
foremost, those relating to the sale of
products for enterprise as well as to maintain
market share and attract new customers,
through direct contact with the final
consumer.