Department of Media and Communication Studies

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Browsing Department of Media and Communication Studies by Author "Yahia, Taqiyeddine"

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    The Audience of Radio and Television
    (جامعة محمد بوضياف بالمسيلة كلية العلوم الانسانية والاجتماعية, 2024-01-22) Yahia, Taqiyeddine
    In conclusion, this pedagogical lecture series has navigated through the intricate realm of media audiences, aiming to providePedagogical Publication -The Audience of Radio and TelevisionPrepared by: Dr. Yahia Taqiyeddine 98 a comprehensive understanding of their definition, characteristics, evolution, and the factors that have influenced the study of audiences over time. We have explored the hidden motivations that drive audience studies and the evolving theoretical approaches that have shaped our understanding of how audiences interact with various media forms. From defining the term "audience" to unraveling the stages of audience evolution and examining the impact of satellite channels on audience patterns and dominant values, this series has sought to shed light on the dynamic relationship between audiences and media in a rapidly evolving digital landscape. Understanding the features of the media audience, their symbolic and socio-political dimensions, and the postmodern audience is essential in comprehending the evolving nature of media engagement. The emergence of the digital audience in the electronic space has brought forth new challenges and opportunities, necessitating an exploration of novel research methods to capture and analyze audience behavior effectively. As we reflect on the concepts of postmodernity and the postmodern audience, we recognize that the contemporary media landscape is characterized by complexity, diversity, and constant
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    Radio and television advertising
    (جامعة محمد بوضياف بالمسيلة كلية العلوم الانسانية والاجتماعية, 2024-01-22) Yahia, Taqiyeddine
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    The written press in Algeria
    (جامعة محمد بوضياف بالمسيلة كلية العلوم الانسانية والاجتماعية, 2024-01-22) Yahia, Taqiyeddine
    The conclusion draws attention to the unintended consequences of French colonialism in Algeria, specifically in the realm of journalism. The introduction of the printing press and the practice of journalism by the French aimed at intellectual control over the Algerian people, but it backfired. Instead, it led to an intellectual revolution where Algerian intellectuals expressed their ideas and affiliations through newspapers, educating the public about the dangers of colonialism. Algerian newspapers became a crucial platform for conveying the voice of the people to other Arab and foreign countries, exposing the crimes of the colonizers that the French sought to cover. These newspapers emerged in response to French publications that aimed to convince Algerians of the necessity of French presence through misinformation. Remarkably, the means the French employed to maintain control inadvertently fueled the intellectual and informational resistance, ultimately contributing to Algeria's fight for independence. The press played a pivotal role in uniting Algerians against French colonialism by disseminating educational ideas and debunking French propaganda.