The Audience of Radio and Television
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Date
2024-01-22
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جامعة محمد بوضياف بالمسيلة كلية العلوم الانسانية والاجتماعية
Abstract
In conclusion, this pedagogical lecture series has navigated
through the intricate realm of media audiences, aiming to providePedagogical Publication
-The Audience of Radio and TelevisionPrepared by: Dr. Yahia Taqiyeddine
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a comprehensive understanding of their definition, characteristics,
evolution, and the factors that have influenced the study of
audiences over time. We have explored the hidden motivations
that drive audience studies and the evolving theoretical
approaches that have shaped our understanding of how audiences
interact with various media forms.
From defining the term "audience" to unraveling the stages of
audience evolution and examining the impact of satellite channels
on audience patterns and dominant values, this series has sought
to shed light on the dynamic relationship between audiences and
media in a rapidly evolving digital landscape.
Understanding the features of the media audience, their symbolic
and socio-political dimensions, and the postmodern audience is
essential in comprehending the evolving nature of media
engagement. The emergence of the digital audience in the
electronic space has brought forth new challenges and
opportunities, necessitating an exploration of novel research
methods to capture and analyze audience behavior effectively.
As we reflect on the concepts of postmodernity and the
postmodern audience, we recognize that the contemporary media
landscape is characterized by complexity, diversity, and constant