العدد 04

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http://172.16.30.20:4000/handle/123456789/5837

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Browsing العدد 04 by Author "بعيطيش, شعبان"

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    أثر خصائص المنتج على اتخاذ القرار الشرائي للهواتف الذكية
    (Université de M'sila, 2017-12) بعيطيش, شعبان; شطراوي, امال; سعودي, آمنة
    This study aimed to investigate the effect that the product characteristics have on smart phone purchase decision by the application on a sample composed of 130 SAMSUNG smart phone users in M’sila. After viewing the defferent théoritical concepts pertaining to the subject and statistically data analysis, through various suitable tests, the study resulted in a significant impact of product characteristics on SAMSUNG smart phone decision according to the sample’s views, it also showed that consumer’s purchase decision is affected firstable by the quality, followed by the price, then the brand, and design comes last.