أثر خصائص المنتج على اتخاذ القرار الشرائي للهواتف الذكية
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Date
2017-12
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Publisher
Université de M'sila
Abstract
This study aimed to investigate the effect that the product characteristics have on smart
phone purchase decision by the application on a sample composed of 130 SAMSUNG smart phone
users in M’sila. After viewing the defferent théoritical concepts pertaining to the subject and
statistically data analysis, through various suitable tests, the study resulted in a significant impact of
product characteristics on SAMSUNG smart phone decision according to the sample’s views, it also
showed that consumer’s purchase decision is affected firstable by the quality, followed by the price,
then the brand, and design comes last.
Description
Keywords
product characteristics, purchase decision, smart phone, SAMSUNG.