أثر تبني التسويق الداخلي في اختيار إستراتيجية إدارة المعرفة
| dc.contributor.author | أقطي, جوهرة | |
| dc.contributor.author | بن عبيد, فريد | |
| dc.date.accessioned | 2018-10-11T10:26:25Z | |
| dc.date.available | 2018-10-11T10:26:25Z | |
| dc.date.issued | 2017-12 | |
| dc.description.abstract | This study aimed to investigated the impact of internal marketing in the adoption of knowledge management strategy at Guedila Enterprise-Biskra. The researcher used a questionnaire which distributed to 151 employees and she analysed the data through SPSS program, the study found that the Guedila Enterprise adopts the philosophy of internal marketing through thier dimensions (customer orientation, the functional inegration, employees development, and internal communication) and it was adopt a clear strategy for knowledge management, also the resultd assured that the internal marketing through thier dimensions employee development and internal communication have a positive direct effect on both human oriented strategy for knowledge management and the dynamic strategy for knowledge management, and the internal marketing in term of cusomer orientation, employees development, and internal communication have a positve direct effect on system oriented strategy for knowledge management. The explanations and recommendations are also proposed. | en_US |
| dc.identifier.issn | 2543-3709 | |
| dc.identifier.uri | http://dspace.univ-msila.dz:8080//xmlui/handle/123456789/5852 | |
| dc.publisher | Université de M'sila | en_US |
| dc.subject | internal marketing, customer orientation, functional integration, employees development, internal communication. | en_US |
| dc.title | أثر تبني التسويق الداخلي في اختيار إستراتيجية إدارة المعرفة | en_US |
| dc.type | Article | en_US |