دور التخطيط الاستراتيجي في رسم الإستراتيجية العامة للمؤسسة بالتطبيق على مؤسسة ALGAL+
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Date
2011
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Université de M'sila
Abstract
This study attempts to highlight the role
played by strategic planning in shaping the
overall strategy of the enterprise, through
exposure of the essence of strategy and
strategic management and to identify the
concept of strategic planning and its
importance, rationales, objectives stages, and
the relationship between him and strategic
management, and then tried to study the
application of the theoretical foundation of
the industrial establishments in Algeria, an
, focus on the need to +institution Algal
adopt strategic planning and demonstrate the
scientific and practical steps to be followed
in drawing up strategies for the enterprise,
through the analysis of internal and external
environment and extract the strengths,
weakness, opportunities and threats and
analyze its strategic position using a model
SWOT:
Description
Keywords
strategy, strategic management, strategic planning, analysis of SWOT,