Marketing Innovation’s Reality In Tourism Agencies From Both Perspectives: Agency And Customers -- ‘‘elwafidine Tours Agency Case Study.

dc.contributor.author	Chetraoui, Amel
dc.contributor.author	Elguerri, Abderrahmane
dc.date.accessioned	2019-11-20T09:00:25Z
dc.date.available	2019-11-20T09:00:25Z
dc.date.issued	2018-12-31
dc.description.abstract	This study attempted to investigate the reality of marketing innovation in the tourist agencies from both perspectives: agency and customers, focusing on ‘‘ELWAFIDINE TOURS’’ agency as a case study, by using qualitative and quantitative approaches, and depending on a deep interview and a questionnaire as study tools. 25 open and half closed questions were asked to the agency responsible of M’sila business unit, in the frame of deep interview embodiment, and 200 customers were targeted by a questionnaire of 30 different questions as a random study sample. Data collected from customers answers were analyzed and processed by the statistical program SPSS.V22. The study results indicated that the agency adopts innovation in its varied marketing mixture strategies, what is considered one of the main reasons of its competitive superiority.	en_US
dc.identifier.uri	http://dspace.univ-msila.dz:8080//xmlui/handle/123456789/18799
dc.publisher	Université de M'Sila	en_US
dc.subject	Keywords : Innovation, Marketing Innovation, Tourist Agencies, ‘‘ELWAFIDINE TOURS’’, Marketing Mixture Strategies.	en_US
dc.title	Marketing Innovation’s Reality In Tourism Agencies From Both Perspectives: Agency And Customers -- ‘‘elwafidine Tours Agency Case Study.	en_US
dc.type	Article	en_US

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