أثر جودة الخدمات المصرفية في اكتساب الميزة التنافسية للبنوك - دراسة حالة بنك الفلاحة والتنمية الريفية
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Date
2013
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Université de M'sila
Abstract
At the beginning of this century the banking
industry experienced rapid shifts which have
affected the different banking systems in the world,
necessitating it to get adapted to this new economic
environment, and the adoption of effective
strategies to cope with increasing competitive
challenges. Thus, the development of banking
services and attention to service quality and
meeting the customer needs has become one of the
main approaches to increase and develop the banks
competitiveness.
Description
Keywords
Banking Services, Total Quality Management, Competitive Advantage