إدارة العلاقات مع الزبائن في ظل الإقتصاد الرقمي"الاقتصاد المبني على المعرفة"
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Date
2017
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Publisher
Université de M'sila
Abstract
The term knowledge can be regarded as a key word
of the future, over the last few decades; many business
organizations have found themselves in a context
characterized by the spread of the knowledge
economy. In this economy, customer knowledge has
become a valuable asset for organizations. Managing
customer knowledge is no longer something that only
leading-edge companies use to gain sustainable
competitive advantage. This research aims to shed
light on Customer Knowledge Management(CKM) as
a new marketing approach in the light of the
knowledge economy, in order to establish a profitable
and longer relationship with customers.
Description
Keywords
knowledge economy, New Marketing Paradigm, customer knowledge management.