العدد 05

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Open Access
التسويق الزراعي الخارجي وأهميته في تنمية الصادرات الزراعية
(Université de M'sila, 2018-03) عاشور, إيمان; بيشاري, كريم
Algeria has important agricultural resources that can make it the world's largest agricultural economic power. However, agricultural exports do not meet these resources and food products constitute the largest part of them. The share of agricultural exports in total exports is very weak. Therefore in this study, we sought to highlight the importance and role of external agricultural marketing in the promotion of agricultural exports. The effective application of the external agricultural marketing activities as marketing researches and studies in order to collect all the information and data related to the external markets targeted from the supply and demand of agricultural products and the specifications and characteristics that must be characterized by in order to meet the needs and desires of consumers as wanted, in addition to the international promotion to informcustomers about these products and differentiate them from the products of competitors, which contributes to the development of agricultural exports.