Hadjer BenzaouiHocine Elamine Cheriet2023-01-262023-01-262023http://dspace.univ-msila.dz:8080//xmlui/handle/123456789/35301Sensory marketing is a technique using to appeal consumers over a variety of tactics to effect at senses and thus customer's behavior and emotions. In this paper, we will try to address most of the theoretic conceptions allied to sensory marketing Focusing on visual and audio marketing. One of the most essential findings, we have achieved through the applied study there is a positive impact of sight and hearing on buying decisionsensory marketing; five senses; consumer behavior; buying decision; sensory perceptionArticle