سعاد بن طلة2024-11-102024-11-102024https://dspace.univ-msila.dz/handle/123456789/44893ٌٝ ٘ Abstract : Our study aimed to highlight the impact of electronic marketing on the type and quality of tourism service, which has become a necessity for displaying institutions’ services and facilitating their access to customers. To address this study, we used a questionnaire as a study tool, which was distributed electronically to the managers of a group of tourism agencies in the state of M’sila. The most important findings of the study: The quality of tourism services in the tourist agencies under study is characterized by a very high level; the presence of a positive impact of electronic marketing on the quality of tourism services in the tourist agencies under study; the presence of a positive impact of the dimensions of electronic marketing (E- service, E- promotion, E- pricing and E- distribution). ) on the quality of tourism services in the tourism agencies under study, but after E- promotion, it affects a greater percentage, estimated at 54%. As for the most important suggestions: Tourism agencies should invest in continuous training programs for their employees on the latest electronic marketing techniques and toolsE-marketingE-serviceE-promotionE-pricingE- distributionTourism service qualityThesis