واضح, فوازرياض, عيشوش2018-05-142018-05-1420172543-3644http://dspace.univ-msila.dz:8080//xmlui/handle/123456789/4281The term knowledge can be regarded as a key word of the future, over the last few decades; many business organizations have found themselves in a context characterized by the spread of the knowledge economy. In this economy, customer knowledge has become a valuable asset for organizations. Managing customer knowledge is no longer something that only leading-edge companies use to gain sustainable competitive advantage. This research aims to shed light on Customer Knowledge Management(CKM) as a new marketing approach in the light of the knowledge economy, in order to establish a profitable and longer relationship with customers.اقتصاد المعرفة ، المناهج التسويقية الحديثة ، إدارة معرفة الزبون ( knowledge economy, New Marketing Paradigm, customer knowledge management )Article