Master Thesis

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A Data Mining System for Customer Relationship Management Case study: Géant Electronics Company (BBA)
(FACULTE: Mathematics and Informatics DEPARTEMENT: computer science - OPTION: Information Systems and Software Engineering, 2020) Abdoune, Souad
At the present time, the world has witnessed and continues to witness a great and rapid growth of markets and institutions, which has generated fierce competition, whose ultimate goal is gaining customer satisfaction and loyalty, success and continuity and imposing the dominance of the company in the local market and why not in the global markets. The inclusion of data mining techniques in the customer relationship management program is an effective and helpful way to improve the distance between the enterprise and its customers, facilitate work and contribute to making the right decisions in a short time. In this thesis, we propose a CRM solution endorsed by Data Mining techniques for the company Géant Electronics in order to contribute to its development and success.